Ground Booty: Day 1

On Monday, the 18th of July, a dozen camp participants boarded a recently sunken ship named "the Frying Pan" with no real idea of what we were getting into. Our thoughts ran with question, such as "Where am I?", "Am I in the right place?", and "What are these people like?" We then saw Shireen, Jeremy, and Pam, the teachers. They were friendly, helpful, and clearly knew what they were doing. They began by introducing themselves, told us what their jobs are, and taught us about networking and putting our name out there. They than told us our objective for the camp; we were going to open up our own espresso bar on the Pier in which "the Frying Pan" was docked on. We decided to start by scoping out the pier, the boat, and all of the possible locations in which an espresso bar could be built on. We went deep into the bowels of the ship. We went to the rail car inexplicably placed in the middle of the pier. We went to the stage at the end of the pier. All seemed like nice locations for an espresso bar. After, we went deep into the ship, to a small room lined with a comfortable, red, couch, where we watched a power point on marketing. Then, we went back up into daylight to look around the nearby buildings to figure out who our primary consumers are and, more importantly, who our main competition is. We split into two groups; one went to the largest office building in the area. We learned that it was mainly filled with company in the fashion and art industries, and found that the doorman was willing to take our flyers. Our other group found our competition, 'wichhcraft, and took notes on the equipment that they were using, and the layout that they were using. They then went to Beyond 7, where the kind saleswoman allowed us to interview her and also agreed to give out flyers. After scoping out the neighborhood and having lunch of pizza, we went back to the small room inside the boat, where we watched another power point on branding and logos. Armed with our newly found knowledge, we went back up into the daylight and decided upon our name. Through much chaos and confusion, our team voted on "Ground Booty", with a theme of pirates/underwater.