Today we learned three different ways to draw attention to our coffee business. We split up into three groups of three and each had a different task. One group had the task of writing the press release. In the press release, we had to describe the concept of our coffee bar business and why it would interest people. This press release will be sent out to magazines, newspapers, and other media outlets in the hope that they would cover us, which would give us more publicity. The second group had the task of blogging about the days work. This would spread the word about our business throughout the internet. The third group had to write a letter to potential cross marketing partners in order to increase business profits. One such partner was J & R, which is a music and electronics store which could potentially put on a musical event for our coffee business. All of these tasks are helping us with one main goal right now. Publicity! We learned the value of networking and marketing to spread the word about our business. We will be able to get more customers into the door and increase our profits. Everyone is working hard and a great business is coming.
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