Mugshot: Day 1

Today was the first day of the last session of Teen Entrepreneur Boot Camp for Summer '09. We got to introduce ourselves and meet one another. We come from so many different places and are different ages but we all shared our interest in business and entrepreneurship. We learned about networking and marketing and their importance. Then, we went out in groups of 2-3 to check out the competition near us, the cross marketing opportunities, and interviewed people to see what age group and what preferences they had for coffee. When we got back to boot camp, we shared what we had learned so that we would know what to market and who we needed to market our products toward.



Then, we spent time brainstorming ideas for names of our new coffee shop, ranging from sports themes to construction themes to prison themes. We got really excited when we did this activity, and people were even coming up with ideas that would fit into the themes. Needless to say, some people were really disappointed when their ideas that they had been so attached to weren't chosen. The general consensus was for "Mugshot" which would have a humorous criminal theme. We even came up with a tag line: "Coffee: Make a break for it!" (Get it? Because of prison break and coffee break....ha ha ha :) Even though not everyone was happy with the name at first, we all came to like the name and we all had ideas for how to make this theme happen.






Come visit Mugshot coffee shop at 127 Fulton St. NYC on Thursday, August 27, and Friday, August 28!


By Austin M., and Elaine K.