Mötley Brüe: Day 1

Today we began our first day at camp. The nine of us formed a circle where we learned each other's names and discovered a few traits about one another. While some of us are from Manhattan, some of us are from Brooklyn, Long Island, and even Chicago. Pam explained general ideas on how to begin a business and how even introducing ourselves to each other is a form of networking. We learned that networking is an ideal skill when publicity and customers are needed to start a business. With networking comes cross marketing, when two businesses exchange services to help promote one another.

Our team separated into three groups. Team one's task was to walk around the neighborhood and observe the surrounding buildings to further get an idea of cross marketing possibilities. Team two was assigned to locate our potential competition. Team three interviewed possible customers about their beverage preferences and the various genres of music they listen to, to further get an idea of the type of espresso bar people in the neighborhood would be drawn to.

Later on in the day we met together as a team and decided on a name for our business, a logo, and an ambiance to match. We brainstormed and came up with a variety of ideas from "The Dashing Bean", a club scene, to "Bean It", a play on words based on Michael Jackson's song "Beat It". Eventually our team decided on the Mötley Brüe, a rock and roll themed cafe.