Today’s events of The Jumping Bean saga were particularly special. The students ventured out into the field, uptown to 260 Madison Ave, to sit through a presentation by Julia Gaynor, a publicist for Affect Strategy, a public relations firm. In this hour-and-a-half presentation, she talked about how to make the press interested in a story, in our case, our espresso bar. She clearly conveyed what to include in a press release and informed us about a journalist’s deadlines and other technical terms related to the subject matter. We thank Julia Gaynor very much and hope her advice makes or breaks our experience with the press.
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Soon after a short train ride back down to Fulton Street, and a brief lunch break, we practiced an art called “spitballing”, which is a very reliable form of brainstorming. After breaking into groups, we finally met our goal of creating an opening sentence that would hook the mind to our press release. Tomorrow, we are going to write the press release and hopefully send it out in a few days.
Toys by Teens, LLC was formed by the not-for-profit group Teen Entrepreneur Boot Camp to create a real-working business model to teach students about entrepreneurship. Dr. Howard Wexler, inventor of the game Connect Four, donated a new invention to the project for the students to launch into the marketplace. The eventual revenue earned from sales will be used to offer this free program to new teams of students.
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