As the sun rose and business people flooded the streets of lower Manhattan, the planning of “The Jumping Bean” continued with ease. Day two started off with group brainstorming for a main sales product. Soon after some creation of ideas, the group stumbled upon a great new idea: cake balls! As opposed to previous sessions, “The Jumping Bean’s” specialty item will be a baked good instead of a drink. Cake balls are balls made of a variety of cakes combined with frosting and dipped in a candy-like liquid, such as fondue or caramel, which are mere examples of the vast league of baked goods we’ve entered.
In addition of contacting many vendors of various items, Pam, the Director contacted our baker, Jen from “This Chick Bakes”, to propose the cake ball idea. We sincerely hope that the baker’s plan works out and our cake balls work out well. Pam also took the students out into the South Street Seaport Pier area to cross-market, or collaborate with other vendors to promote our espresso bar. We inquired from a representative from Circle Line and gather brochures from the many NYC tour buses, such as Gray Line or Coach USA.
The day went on and after splitting into several groups; we started to pull some crucial aspects of our espresso bar together. One group contacted some rubber stamp and paper goods vendors and printers. Another filtered which celebrities we should invite to our opening. Finally, a last group thought of ideas of an apparent theme. We brainstormed those ideas, overlooking many themes of different natures. The theme went from vintage to vintage New York to Mexican to southern to Americana to "South of the Border" to Aztec. After much arguing and suspense the theme of "Jumping Around the World" came to mind, since many people in the area are tourists.
The afternoon flew by and it was 3:30 and "The Jumping Bean" didn't have a tag line. We brainstormed, using the thesaurus and the base word - travel (which is the basis of our theme). After coming up with words such as voyage, globetrotting, and other words not commonly used in everyday speech, the slogan literally floated into the brain of one of the students.
After a long day of work, we are now officially working with "The Jumping Bean - Your destination is just a sip away!"
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