Session 2: Day 1

All of the campers in front of the building on day one!

Today, we learned about networking and its importance in business. We had a hands-on experience when we introduced ourselves to each other, and learned about each other. Michelle came in and gave us an idea on customer importance, such as relevant facts about their coffee habits. She explained marketing to us, and how vital it is when it comes to starting a business. We also discussed how we would match up to and beat the competition.

We split up into 3 groups, with each group tackling a different aspect of what we learned. The first group worked with customer relations, the second group investigated the competition, and the final group explored the businesses and corporations surrounding the area. We regrouped and discussed our findings back at our soon-to-be coffee shop. The first group discovered that customers don't like to travel far to buy a cup of coffee. The second group found that our biggest competition would be Starbucks, due to its immense popularity. The third group was able to make a relationship with a nearby doorman, who would gladly pass out flyers advertising our shop.

After a refreshing lunch, it was time to come up with a name for our shop. A wide variety of names was brainstormed, ranging from Koffee Khan to Battery Acid. It was decided that the new name would be Cafeazy, a combination of the words Café and Easy. Pieces of paper were passed out to get a wide range of possible logo ideas, which will be put to a vote tomorrow!!!