Session 2: Day 3 of Cafeazy

We finally decided on our new logo!

Dani and Francesco showing us different ways to advertise.

Today Dani and Francesco from Community Media LLC visited and talked to us. Their company prints newspapers that are circulated around New York City, which include Downtown Express, The Villager, Gay City News, Chelsea Now, and Thrive NYC. Their presentation showed us many different ways advertise and attract more customers. They even gave us a free quarter page ad for the Downtown Express! This is really great news since these ads usually cost around $600 for one day. We also started to make our flyers and the ads. We want to have a promotional event so people would have an incentive to keep the flyers and come to our coffee house. We really liked the idea of having Chase Bank or Bank of America sponsor us and buy 200 cupcakes from Tribeca Treats, so we could give them away for free with our coffee.

Finding the cost of the equipment and furniture needed for our shop.

We researched and found out how much money we needed to start up a coffee business. Although we are going to be renting most of the equipment and furniture, it was interesting to see how much it cost to buy things like coffee brewers, display cases, under-counter refrigerators and panini grills. Many of these things cost way more than we had expected; coffee brewers and small refrigerators were priced over $1,000. Renting the equipment would be more cost effective for Cafeazy. We also tried to find some furniture, but many of the sofas were too extravagant for the shop. Hopefully we can find something that fits our needs soon.

Speaking to the owner of Tower Art Gallery and negotiating with him.

Our group also visited a local framer and art gallery, Tower Art Gallery, and after speaking to the owner, Jon, it turns out that the gallery was more than willing to donate some of their artwork for us to hang up when Cafeazy opens next Thursday and Friday. We want art that is colorful and relaxing, and they had many compositions that fit job.

Two of the many great works of art available for us to use at Cafeazy.

We finished up the day by writing our press release and compiling a list of people to mail it to. On our press release we detailed what the Teen Entrepreneur Boot Camp does and what Cafeazy is offering to the general public that other coffee shops aren't, the relaxed atmosphere, the escape from the hustle and bustle of the financial district and our signature drink: the Vanilla Espress, a shot of expresso drizzled over a scoop of vanilla ice cream. We are looking forward to each and every day.