Day 2 of Espresso Yourself

We give a lot of thanks to Andy Kettler who donated us this gorgeous space.

This is the interior view just a week and a half before opening!

Day 2 In the morning, a guest speaker named Rachel, from Tribeca Treats, came and talked to us about PR and advertising, which is basically how she promoted her business which is also a very important component when you start or have a business.

Not only did we learn from Rachel but we also learned how to write a press release from Antia Aboulafia. She is the Director of Communications and the NYCLA (New York County Lawyers' Association).

The last thing we did that day was create a logo that we all agreed on. We learned that picking a logo was very important because we needed to choose a design that attracts all different kinds of crowds, not only teenagers. We chose a graffiti design since it attracts everyone. It also had to express what we're selling, which is espresso and other drinks! So we included coffee beans.

Interesting facts about our space:

It was built in the late 1800's and is classified as a historical landmark!

It was used to be a calculator and slide ruler co. run by a family.